The AdWords API allows apps to interact directly with the AdWords platform, vastly increasing the efficiency of managing large or complex AdWords accounts and campaigns. Some typical use cases include:
With the AdWords API you can build software that manages accounts from the customer level down to the keyword level. The API can do almost everything the AdWords UI does, but programmatically.
Types of companies that have benefited from the AdWords API include:
The AdWords API relies on SOAP and WSDL technologies to offer its services. To help you get started, we offer client libraries in Java, .NET, Python, PHP, Perl, and Ruby.