Privacy Policy

Dated: July 1 2016


Protecting your data, privacy and financial details are very important to API Changelog Ltd (“Hitch”, “us” or “we”).

This policy (together with our Cookie Policy, Developer Terms of Service [INSERT AS LINK TO AGREEMENT], API Provider Terms of Service [INSERT AS LINK TO AGREEMENT] and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand the types of information we collect from you, how we use that information and the circumstances under which we will share it with third parties.

By visiting and/or using the website or the online software platform at (together, the “Platform”) or using or providing services through the Platform (“Services”) you are accepting and consenting to the practices described in this policy.

Unless context otherwise requires, a reference to the Platform shall be deemed to also refer to the Services.

For the purpose of the relevant data protection legislation, the data controller is API Changelog Ltd of c/o JAG Shaw Baker, Berners House, 47-48 Berners Street, London W1T 3NF. Our ICO Registration Number is 09866513.

Information we may collect from you

We may collect and process the following data about you:

Information you give us.

You may give us information about you by filling in forms on our Platform or by corresponding with us by phone, e-mail or otherwise. This includes (but is not limited to) information you provide when you register to use our Platform, use the Platform and when you report a problem with our Platform. The information you give us may include your name, address, e-mail address and phone number.

Information we collect about you.

With regard to each of your visits to, or use of, our Platform we may automatically collect the following information:

  • details of the activities you carry out via our Platform, including the geographic location from which you provide or receive Services;

  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and

  • information about your visit or use, including the full Uniform Resource Locators (URL) clickstream to, through and from our Platform (including date and time); what you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

Information we receive from other sources.

We may receive information about you if you use any other websites or platforms we operate or the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

We do not collect, process or store any payment card information which you may provide when making payments on the Platform. Instead, we use third party service providers who collect, process and store this information.


Our Platform uses cookies to distinguish you from other users of our Platform. This helps us to provide you with a good experience when you browse our website and also allows us to improve our Platform. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.

Uses made of the information

We use information held about you in the following ways:

Information you give to us.

We will use this information:

  • to carry out our obligations arising from any contracts entered into between you and us (including the Developer Terms of Service [INSERT AS LINK TO AGREEMENT] and the API Provider Terms of Service [INSERT AS LINK TO AGREEMENT]) and to provide you with the information, products and services that you request from us;

  • to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;

  • to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. Where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the registration form);

  • to notify you about changes to our Service;

  • to ensure that content from our Platform is presented in the most effective manner for you and for your computer or mobile device.

Information we collect about you.

We will use this information:

  • to administer our Platform and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

  • to improve our Platform to ensure that content is presented in the most effective manner for you and for your computer or mobile device;

  • to allow you to participate in interactive features of our service, when you choose to do so;

  • as part of our efforts to keep our Platform safe and secure;

  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

  • to make suggestions and recommendations to you and other users of our Platform about goods or services that may interest you or them.

Information we receive from other sources.

We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with the following selected third parties:

  • business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;

  • advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience; and

  • analytics and search engine providers that assist us in the improvement and optimisation of our Platform.We may disclose your personal information to third parties:

  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;

  • if API Changelog Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets;

  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply the [Developer Terms of Service [INSERT AS LINK TO AGREEMENT], the API Provider Terms of Service [INSERT AS LINK TO AGREEMENT] and any other documents referred to on it; or to protect the rights, property, or safety of API Changelog, our users, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your money transfer, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.


All information you provide to us is stored on our secure servers protected by Secure Socket Layer (SSL) technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Platform, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Platform; any transmission is at your own risk. Once we have received your information, we use strict procedures and security features to try to prevent unauthorised access.

We restrict access of your personal information to those employees of API Changelog who have a business reason for knowing such information. We continuously educate and train our employees about the importance of confidentiality and privacy of customer information. We maintain physical, electronic and procedural safeguards that comply with the relevant laws and regulations to protect your personal information from any unauthorised access.

Your rights – Marketing Emails

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

Third party websites

Our Platform may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to information

You have the right to access information held about you. Your right of access can be exercised in accordance with the relevant data protection legislation. Any access request may be subject to a fee to meet our costs in providing you with details of the information we hold about you.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to